Product details

Specifications
  • Miyota 2415 standard quartz movement
  • 42mm blasted stainless case, 22mm lug
  • Lumibrite® date window, hands, and indices
  • Quick release strap
  • Water Resistance 5ATM
Tattoo Inspiration

Honoring the longevity and durability of a tattoo's design over time was the goal and inspiration American Traditional( or Old School) tattoos, a style characterized by its thick black lines, limited color palette (red, yellow, green, black), and simple, iconic imagery—all elements designed for maximum longevity.

Hardcore Inspiration

Inspired by the early NYC punk and Hardcore scene where Stephen hung out in the bars and clubs in the east village and beyond, CBGB, A7, The Continental,  Coney Island High... to name a few. This was the inspiration as well for the company name. The DIY attitude was always an inspiration . . . We got Soul Doubt

EastEnd Inspiration

Inspired by the essence and feeling of the beaches on the East End of Long Island. Kerim has always found the natural landscapes, sights and sounds to be both meditative and compelling. The waves crashing, seagrass swaying, warm breeze blowing and sea gulls calling all create a nirvana of peace and serenity. Mother nature is medicine for the soul.

Three watches with different designs on a yellow background, with a person wearing green hair and sunglasses in the foreground.

Choose Your Culture

Choosing your culture is an act of defiance in a world that prefers you to be predictable. It’s about the conscious decision to curate your own identity before the noise of the mainstream makes that choice for you. To be a true individual is to resist the "ephemeral" and the "throwaway," opting instead for a path that reflects your own character and subculture.

Will I do myself Proud . . . or only what's allowed?

Don’t wait for a trend to tell you what's cool. Be the individual who hears the music in the static and wears their culture as a badge of honor. Choose your culture, or someone else will choose a version of it for you. Of you for it.

Choose your culture

Question Authority?

The Culture Hardcore represents this spirit of non-conformity. It is a wearable manifesto for the creators and the instigators who refuse to blend into the status quo. By embracing the raw energy of the street—whether that’s the grit of the NYC music scene or the tradition of the tattoo parlor—you are exercising the freedom to define who you are on your own terms.... and the irony of us selling this hasn't been lost..🤘🏼😜

What's your Culture

Questioning authority begins with a refusal to accept the "acceptable" and "throwaway" nature of mainstream expectations, choosing instead to curate a life based on "fewer, better things" that reflect your true character. Relating to a subculture—whether it’s the message of "hardcore punk rock," the "tradition of the old school tattoo parlor," or the freedom of "surf culture"—is about finding a "wearable manifesto" that rejects the status quo and embraces a "rebellious spirit". To keep believing in and defining your culture, you must treat your identity as a "legacy" rather than a trend, investing in "rugged quality" and "uncompromising attitude" that ensure your personal story wears your journey without wearing out.

JOIN THE CORE CLUB

FAQs

Please read our FAQs page to find out more.

How do I set the time on my Culture watch?
  1. Put on Slayer's Reign in Blood or Leonard Cohen's Hallelujah.
  2. Pull the crown out to the second position
  3. Turn the crown to set hour and minute hands.
  4. Push the crown back into the normal position. Seconds hand begins to run
How do I set the date on my Culture watch?
  1. Keep Slayer's Reign in Blood or Leonard Cohen's Hallelujah playing.
  2. Pull the crown out to the first position
  3. Turn the crown counter-clockwise to set the date.
    * If the date is set between the hours of around 9:00 PM and 1:00 AM, the date may not change the following day.
  4. After the date has been set, push the crown back to the normal position.
Can I Dive with my Culture watch?

No, Nope, Please don't!

The 5 ATM water resistance allows your watch to withstand submersion in water, so you can use it for swimming. However, if you are planning a swim, make sure it is calm, avoid jumping and diving! A 5ATM watch does not withstand activities that will put your watch under excess pressure.

What's the deal with the quote on the back?

"Create your Culture or they will for you" is all about the commodification of Culture in our society today. The things that used to define who we are; our most cherished beliefs, values, and unique traditions, along with the objects and symbols that mark our group identity….. are now being treated as just products to be bought and sold.

We are seeing a trend where powerful companies and organizations, which have no real connection or respect for a community's heritage, are taking its most sacred cultural elements (traditional designs, ceremonies, or deeply held beliefs). They then turn these elements into commodities…. simple items or marketing tools … with the sole goal of making money (revenue and fodder).

Our heritage is being treated as inventory. This process strips culture of its meaning and depth, reducing powerful symbols of belonging into shallow sources of profit for outsiders.

Didn’t find your answer?

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