Our Story
About us
The bartender stopped mid-pour to check a notification on his phone. He was right there in front of us, but he was miles away, chasing a digital ghost. That moment was the spark. We realized that while the world was getting louder and more connected, we were losing the "core" of the experience—the ability to just be where your feet are.
Our first watch, the Seven Sins, was born from that same spirit of rebellion. It wasn't just a timepiece; it was a reminder to put the phone down and live in the moment, regardless of the noise. Embrace or Rebel Against
All in the Family
These two brother-in-laws were collaborating from the start. From brainstorming bold designs to crafting innovative features, they’re constantly pushing boundaries—and having a blast while doing it. For them, every watch is a blend of passion, personality, and a little attitude thrown in.
Our Philosophy
Just like that old camera bag behind the passenger seat of your 1973 Buick Riviera, a Core timepiece is designed to be "always ready to go." It’s built for the rugged assignments of real life. It’s for the person who values craftsmanship over clout, and real-world connection over digital distraction.
Stephen
Creative Instigator
34 years in the creative field, growing up with graffiti, punk rock, and a wise-ass attitude on a spiritual path has taught him the mind is a terrible thing to taste. Wanting to express attitude, humor, and style in the watch, the Seven Sins was the first watch he designed and continues to innovate and design everyday.
Kerim
Manufacturing Guru
With an eye for innovation and a Guru of supply chain, mass production, quality control, and logistics. Kerim has developed and runs multiple successful businesses from music production and sports, to liquor, cocktails, and health brands. He was able to see the potential behind the idea and was the key innovator in starting this journey.
